Emerging Multi-Tenant Datacenter Markets Underserved But Heating Up
A part of the 451 Group, Tier 1 covers consumer, enterprise and carrier IT services, particularly hosting, colocation, content delivery, Internet services, software-as-a-service and enterprise services. Jeff Paschke, research manager for datacenters at Tier 1, says interest beyond the top six markets created demand for tracking what was happening in the top metropolitan areas in North America. Last September, the company did its first survey of 8 emerging markets and expanded to 14 cities for this report. More than 170 MTDC providers have been examined, and while the market is clearly fragmented, there are definite opportunities for consolidation, he says.
Each of these markets averages 19 MTDC providers, says Paschke, but the dominant provider accounts for 20 to 57 percent share of the market, in terms of built-out operational space. Utilization is nearing that of the top six markets. The second tier markets are approaching average utilization rates of 79 percent for 2011, compared to the major markets' utilization in excess of 80 percent, he says.
Tier 1 defines MTDCs as facilities that are normally owned by firms that provide Internet infrastructure services, including datacenter services, to multiple customers. Some firms lease datacenter space to other providers, as well as lease space to individual enterprises. Colocation datacenters can be considered the 'retail' version of MTDC, where space is sold on the basis of individual racks/cabinets or cages that typically range from 500 to up to 5,000 square feet in size. Moving up in size, the wholesale datacenter providers typically range in size from 10,000 up to 50,000 square feet and tend to have fewer customers and services, says Paschke.Service offerings vary widely, he says, from remote management, custom applications, help desk, messaging, databases, disaster recovery, managed storage, managed virtualization, managed security, managed networks and systems monitoring. A number of these emerging markets tended to be DR sites, says Paschke. For instance Sunguard, a large DR firm, is in almost every one of these 14 locations. Telecoms are also taking a growing interest, he adds, with Cincinnati Bell acquiring an MTDC, CyrusOne, in June 2010, and Verizon picking up another, Terremark, in April.
“These markets tend to have fewer competitors than in the bigger markets,” he says, and some don't have some of the larger wholesalers. SLAs (service-level agreements) are definitely a differentiator, as well as range of services, reliability and pricing, he adds.
As a former Fortune 500 datacenter manager, Paschke sees the migration to MTDCs as an unstoppable trend. “It's difficult to justify building a datacenter if it's not your core business.” It's also difficult for an enterprise to justify asking the board for $50 million to build a datacenter, especially once they've experienced depending upon a service provider and how easy it is to expand and make changes. “It's kind of tough to go back.”
It's also an easy choice for smaller enterprises that have their servers in a closet. “Once they get that first outage and their business is impacted, that's when they open their eyes and look for other options.”
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