Brocade’s Announces Network Subscription And VDX Switches At VMworld
Brocade’s Network Subscription is a lease style model for acquiring networking equipment. The problem, in Brocade’s point of view, is that the traditional IT purchasing pattern, whether via capital expenditure or leasing, is a stair-step approach of over-buying capacity to handle growth until demand overruns reduce productivity and IT purchases more capacity. More accurately, IT acquires equipment before they need it, but in fixed increments. With Brocade’s Network Subscription, the capacity can be acquired earlier, but organizations only pay for what they use when they use it.
“Network subscription is a relatively new networking trend—percolating in a few other areas like WAN opt-- that is enabling vendors to align their business model with their customer’s IT shops,” said Forrester Research Senior Analyst Andre Kindness. “Because Brocade’s subscription lets business' infrastructure dynamically scale or contract with their customer’s business cycles. The program is not about technology but the realities of what the business expects from their partners. This is a common trend outside of IT where products and services are billed by pay as you go.”
The program involves Brocade working with the customer to design and ship a network that will meet current and future needs. Then, as the customer's demand grows, they can turn on or off more ports. Overall, Brocade estimates a 15 to 20% premium when using Network Subscription compared to purchasing similar equipment. In an example using Brocade MLXe and VDX switches for a total of 832 10Gb Ethernet ports and three years of Brocade’s Essential Support with next day delivery, the purchase cost would be $1.4 million dollars or $46.74 per port. Brocade’s Network Subscription for the same number of ports and Essential Support would be $1,687,495 or $56.34 per port.Network Subscription costs roughly 17% more over three years. Considering that the percentage cost of network equipment compared to the overall IT budget is typically somewhere in the single digits, the difference is a rounding error. However, for companies that want to couple IT spend with revenue—organizations that have a large difference between low demand and high demand, start-ups, government agencies, or cloud service providers for example, Network Subscription looks like a viable alternative.
Brocade is also enhancing its VCS fabric by doubling the number of VDX switches from 12 to 24, and is announcing two new products. The VDX 6710, which is a 48 1Gb switch port with 6 10Gb uplinks packed into a 1U switch. The 6710, which is priced at $9,500, is an Ethernet only switch—no FCoE support is planned since the downlinks are all 1Gb. The sole purpose is to help customers who are transitioning from multiple 1Gb server ports to 10Gb server ports but want the 1Gb servers to still participate in the VCS fabric. The VDX 6730 is a 10Gb Ethernet and FCoE fixed configuration switch that also has 8Gb FC ports. The 1U fixed configuration switch, priced at $10,720, includes 24 1/10Gb SFP+ Ethernet ports and eight 8Gbps FC ports. The 2U model, which is priced at $26,800, includes 60 1/10Gbps Ethernet ports and 16 8Gbps FC ports. An additional FCoE license is needed to enable the FC ports and includes the optics. The VDX 6730 helps companies transition from FC to FCoE by splitting out FC and Ethernet at the top of the rack, which fits in some data center designs better. Unfortunately, VCS is an add-on license for both the VDX 6710 and VDX 6730. The VCS license should be included as part of the VCS product family.
Brocade has also enhanced their Network Advisor management software, primarily with better VMware integration and monitoring. In previous versions of Network Advisor, someone had to manually associate a port profile—a set of port specific configurations like QoS marking/enforcement and VLAN assignment—with a VM from vSphere and Network Advisor. The new version discovers VM’s and their associated port profiles automatically, so that once a port profile is assigned to a VM within vSphere, Network Advisor learns it automatically. Port profile discovery is a catch up feature found in most network equipment integration. Brocade also enhances monitoring with Layer 2 multi-path sFlow support so that administrators can monitor and can correlate all network traffic between two hosts.
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